CBS Evening News for Wednesday, Feb 25, 2004
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(Studio: Dan Rather) The opening of the film “The Passion of the Christ” on this Ash Wednesday noted; scenes shown from Plano, Texas.
(Hollywood: Bill Whitaker) The marketing of director Mel Gibson’s controversial film, depicting the trial & crucifixion of Jesus, by building “buzz” before the opening featured; excerpt shown from “The Gospel of John,” “The Passion,” and “The Blair Witch Project,” which used a similar strategy. [Three MOVIEGOERS – react to the movie.] [“The Gospel of John” producer Garth DRABINSKY†- says we did not cultivate controversy within our marketing.] [From EWTN, GIBSON – comments on his strategy.] [Actor/director Clint EASTWOOD†, Baptist pastor Michael PIERPOINT†, movie marketer Craig MURRAY†- offer views on the marketing of this film.]
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