Vanderbilt Television News Archive

(Studio: Carol Lin) Report introduced.

(Daytona Beach, Florida: Suzanne Malveaux) President Bush’s campaign trip to Florida featured; scenes shown of Bush starting the Daytona 500 auto race; details given about the significant voting bloc comprised of “NASCAR dads”; excerpt shown from an ad attacking Democratic candidate Senator John Kerry. [BUSH – comments on having flown fighters while he was in the {National} Guard.] [Race FANS – describe NASCAR dads.] [Rothenberg Political Report Stuart ROTHENBERG†- comments on the importance of the job loss issue for NASCAR dads.] [Kerry campaign strategist Mark MEHLMAN†- comments on the Bush campaign’s use of negative ads.] [Republican STRATEGIST – accuses the Kerry campaign of hypocrisy.]

(Studio: Carol Lin) Live interview held with targeted political marketer Hal Malchow† about how political campaigns target voters; examples shown of targeted ads. [MALCHOW – estimates how much information a political campaign might have on an individual voter; says the information is used to help campaigns answer basic questions; comments on data used to target Hispanic voters in the Arizona gubernatorial race; talks about how direct marketing can determine close elections.]