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Sunday Cover (Advertising Demographics) #700802

CBS Evening News for Sunday, May 05, 2002
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(Studio: John Roberts) Changes to the advertising rule of directing marketing to the younger generations examined; scenes shown of the Pepsi commercials by Cindy Crawford and Britney Spears; statistics cited. [Pepsi's Dawn HUDSON - cites the challenges to old marketing adages; outlines "boom boom" marketing to the baby boomers and their kids.] [Advertising executive Jerry DELLA FEMINA - jokes about marketing and age demographics.] [Mercedes- Benz USA Rich ANDERMAN - talks marketing.] Recent study findings on brand loyalty noted.

Reporter(s):
Roberts, John
Duration:
00:04:20

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