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Singapore Airlines / "Singapore Girl" #700507

ABC Evening News for Saturday, May 18, 2002
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(Studio: Elizabeth Vargas) Report introduced.

(New York: Bob Jamieson) How an advertising campaign has built Singapore Airlines over the last 30 years examined' "Singapore Girl" ads shown; details given about how the airlines delivers on service. [TBWA/Singapore Nirmalo WILKES - says the ad campaign drives the airlines.] ["Ad Week" critic Barbara LIPPERT - criticizes the stereotyping in the ads.] ["Singapore Girls" Cassandra KER, Sharon YEO - comment.]

Reporter(s):
Jamieson, Bob;
Vargas, Elizabeth
Duration:
00:02:40

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